Insights
Notes on offers, funnels and sales teams.
Practical articles for founders of established digital businesses. What we check, what we fix first, and why.
How to sell a trading course without promising returns
In financial education, promising returns makes the first sales easier and everything after them harder.
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Why your sales-call funnel loses buyers before the call: 5 leaks to check first
Funnels that sell high-ticket programmes through calls usually lose buyers before the call, not on it.
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How to hire setters and closers for high-ticket sales: roles, selection and onboarding
A sales team for high-ticket programmes needs three roles: setters who qualify and book, closers who run the sales call, and someone who manages both with numbers.
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Marketing audit for coaching and online education businesses: the 12 checks we run
When growth stalls, the cause is rarely one big problem.
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How to use AI in marketing: where it saves time, and where it costs quality
AI is very good at the slow, repetitive parts of marketing: research, first drafts, variants, repurposing and summaries.
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