Marketing strategy & planning
Marketing plans, objectives and priorities, aligned with the company's commercial goals.
Services
Marketing expertise, from strategy to execution.
Our services are organised around the three activities covered by the trade licence of Pignatari Marketing Innovations - FZCO: marketing management, marketing services via social media, and marketing research and consultancy.
01
Marketing Management
We take responsibility for the overall marketing direction of the business, defining the strategy and overseeing the system that delivers it.
Funnel & customer journey architecture
Design of the path from first contact to purchase and retention, with the offers, pages and sequences that support it.
Brand positioning & messaging
Definition of the brand's promise, tone of voice and key messages for each audience segment.
Direct-response copywriting
Sales letters, video sales scripts, email sequences and ads written to generate a measurable response.
AI-powered marketing
Integration of AI tools into content production, copy testing, research and reporting, to move faster with the same quality.
Sales organisation development
Support in hiring, training and managing sales teams: roles, processes, sales scripts and performance monitoring.
02
Marketing Services via Social Media
We plan and manage the digital channels through which modern businesses reach, engage and convert their audiences.
Social media strategy & management
Editorial planning, profile optimisation and community engagement across the relevant platforms.
Paid advertising
Strategy, creative direction and oversight of campaigns on Meta, Google and YouTube, with a focus on return on investment.
Content marketing
Direction of articles, videos, social posts and educational content that build authority and generate demand.
Email marketing & automation
Sequences, newsletters and automated flows that nurture leads and increase customer lifetime value.
03
Marketing Research & Consultancy
We provide the analysis and the strategic counsel that guide every marketing decision.
Market & competitor analysis
Study of market dynamics, emerging trends and competitors' strategies to identify opportunities.
Audience research & segmentation
Definition of target segments by demographics, behaviour and motivations.
Performance analytics & KPI reporting
Definition of the indicators that matter and analysis of campaign and funnel performance.
Strategic advisory retainer
Ongoing, senior-level counsel through weekly sessions with the founder and the client's leadership.
Focus sectors
Where our experience makes the difference.
Information business
Experts and companies that monetise specialised knowledge through digital products.
Digital education
Online courses, masterclasses, memberships and communities that want to grow their student base.
Growing digital companies
Businesses with a validated offer and a strong online presence, ready to structure their marketing.
Engagement model
Simple, transparent, predictable.
01
Written agreement
Each engagement is governed by a written agreement that defines its scope, fees and duration.
02
Weekly strategic sessions
Consultancy is delivered through scheduled video sessions (Zoom or Google Meet), led personally by the founder.
03
Fixed monthly fee
Ongoing engagements carry a fixed monthly fee, agreed in advance: transparent and predictable.
04
Invoicing & payment
Services are invoiced monthly by the company and settled by bank transfer to the company's corporate bank account in the UAE.
Every engagement starts with a confidential conversation about your objectives, your market and your current marketing system.
Book an introductory call