Marketing consultancy · Dubai

We build
offers, funnels, sales teams, authority.

For founders of established digital businesses whose growth has stalled. We start with a 2–3 week Growth Diagnostic, then build the offers, funnels, sales teams and authority that are missing.

€20M+Revenue generated since 2020
3,500+Customers served
4.8/5On 1,000+ Trustpilot reviews
150K+Followers across the founder's channels

Figures refer to the digital education business co-founded by Stefano Lokar Pignatari. Social audience is mainly Italian-speaking.

Our approach

We only recommend what we have already done. Every method in our programmes was tested with real money at stake, before it was ever offered to a client.

001Offers & funnels

Offers that sell. Funnels that scale.

Most businesses we meet don't have a traffic problem. They have an offer or a funnel that leaks.

We rebuild the path from first contact to purchase: the offer, the masterclass or video sales letter, the sales page, the emails and the ads that feed them. Every step is tracked, so you can see where revenue is made and where it is lost.

See the programme
002Sales

A sales team that closes.

When a programme is sold on a call, the funnel ends where the sales team begins. That is where most revenue slips away.

We help you hire, train and manage the people who take those calls: roles, scripts, pipeline and weekly reviews. It is the structure our founder built for his own sales team.

See the programme
003Authority

Authority that compounds.

People buy from the expert they already trust. That trust is built in public, one piece of proof at a time.

Content, community, reviews and media, run as one system. It is how our founder built an audience of more than 150,000 followers, and how the business he co-founded collected over 1,000 independent reviews.

See the programme
004Programmes

Six ways to work with us.

Most engagements start with a diagnosis. Then we build what is missing, and stay with you as the business grows.

01

Growth Diagnostic

Find out where your growth is stuck, and what to fix first.

Start here2–3 weeks
02

Funnel & Launch Build

An offer and a funnel built to sell, from the first ad to the last email.

Build6–10 weeks
03

Sales Team Build

A sales team that turns booked calls into clients.

Build8–12 weeks
04

Authority & Social Proof

Be the name your market already trusts before the first call.

Build3–6 months
05

AI Marketing Workshop

Your team learns to use AI where it saves time, without losing quality.

Workshop2–4 sessions
06

Growth Partner

A senior partner at your table, every week.

ScaleOngoing

See every programme in detail

005Who we work with

Established digital businesses with international reach.

We work with established companies in digital education and the information business: experts, educators and online programmes with a proven offer and a real audience, ready to structure their growth. Our clients are currently based in the United Kingdom and the European Union.

Ongoing retainer

Principal client, United Kingdom

Growth Partner engagement: weekly marketing strategy sessions with the client's leadership, delivered remotely.

Location
United Kingdom
Model
Fixed monthly fee
Delivery
Weekly video sessions
Occasional engagement

Client, Cyprus (EU)

Project work on specific marketing initiatives, engaged when needed.

Location
Cyprus (EU)
Model
Occasional
Delivery
Video sessions
Engagements

Clients, Italy (EU)

Marketing consultancy for Italian companies, delivered remotely through scheduled video sessions.

Location
Italy (EU)
Model
Consultancy
Delivery
Video sessions

Client names are kept confidential.

006Track record

Proven first-hand, before advising others.

The capabilities we offer were built and tested first-hand. In 2020 our founder co-founded a digital education business that is today a leader in its sector in Italy, and grew it entirely through direct-response marketing, paid acquisition, sales funnels, an in-house sales team and AI-assisted workflows.

007In the press

Our founder in the Italian press.

2026

Fortune Italia

Commentary by the founder on inflation and the hidden cost of leaving savings idle.

2022

Milano Finanza

Interview with the founder on professional risk management.

2022

Avvenire

Comment on the growing search for a second income in Italy and the risks of online promises.

Also cited over the years by TGCOM24 and Askanews.

008Leadership
Stefano Lokar Pignatari
“I don't sell anything I haven't first tried on a business I helped build. If it didn't work for us, you won't find it in our programmes.”
Stefano Lokar Pignatari · Founder & Manager

Meet our founder

009FAQ

Frequently asked questions.

What is Pignatari Marketing Innovations?

A marketing consultancy based in Dubai Silicon Oasis, United Arab Emirates, founded in 2024. It helps established digital businesses, mainly in digital education and the information business, grow by working on their offer, funnel, sales team and authority. The legal entity is Pignatari Marketing Innovations - FZCO.

Who founded Pignatari Marketing Innovations?

The company was founded in 2024 by Stefano Lokar Pignatari, who leads it as Founder and Manager. He began his career in banking and portfolio management and, since 2020, has co-founded and scaled a digital education business that is today a leader in its sector in Italy. He holds a Master's degree in Banking and Finance, cum laude, from the University of Verona.

What programmes does the company offer?

Six, in three steps. Most engagements start with the Growth Diagnostic: a 2–3 week review of offer, funnel, advertising, copy, sales process and numbers, with a written 90-day plan. The build programmes follow: Funnel & Launch Build, Sales Team Build, Authority & Social Proof and the AI Marketing Workshop. Growth Partner is the ongoing engagement, with weekly strategy sessions led by the founder.

Who is it for, and who is it not for?

It is for established companies in digital education and the information business: experts, educators and online programmes with a proven offer and a real audience. It is not the right fit for start-ups still looking for their first customers, or for e-commerce and retail. Current clients are based in the United Kingdom, Cyprus and Italy.

How does an engagement start?

With a short application on the contact page. If there is a fit, a 30–45 minute introductory call follows, then a written agreement with scope, duration and a fixed fee. Work is delivered remotely and led personally by the founder.

Why are prices not published?

Because every engagement is scoped around your business. Fees are fixed and agreed in writing before any work starts, so there are no surprises.

Do you guarantee results?

No. Nobody honest can guarantee a marketing result. What we commit to is a clear plan, indicators agreed in advance and a senior person accountable for them every week.

Where is the company based?

In Dubai Silicon Oasis, United Arab Emirates. Pignatari Marketing Innovations - FZCO is a Free Zone Company registered with the Dubai Integrated Economic Zones Authority (DIEZ) in the IFZA free zone, licence no. 54152. It works remotely with clients in the United Kingdom and the European Union.

In which languages does the company work?

English and Italian.

How do I apply?

Through the application form on the contact page, or by email at info@pignatarimarketing.com. Every application is read personally and receives a reply within two business days.

Contact

Let's talk.

info@pignatarimarketing.com

Tell us about your business in a short application. If we are not the right fit, we will say so.

Apply to work with us