Direct-response copywriting
Sales letters, video sales letters, email sequences and ads, written to be measured rather than admired.
Services
Start with a diagnosis. Build what is missing.
Most engagements start with the Growth Diagnostic. If you already know what you need, we can go straight to a build. Each programme is led personally by our founder, with methods he first tested in a business he co-founded.
01 · Start here
Growth Diagnostic
Find out where your growth is stuck, and what to fix first.
- Duration
- 2–3 weeks
- Format
- Remote · written report and video debrief
We look at your business the way an investor would: offer, funnel, advertising, copy, sales process and numbers. Then we put it all in writing, in order of priority.
Who it is for
Founders of established digital businesses whose growth has slowed, and who want a senior outside view before investing more.
What you get
- A review of your offer and positioning
- A step-by-step analysis of your funnel and conversion rates
- A review of ads, sales pages, emails and sales scripts
- An assessment of your sales process and team, if you have one
- A written report with a 90-day priority plan
- A 90-minute debrief with our founder
The plan is yours to keep, whether or not we continue together.
Apply to work with us
02 · Build
Funnel & Launch Build
An offer and a funnel built to sell, from the first ad to the last email.
- Duration
- 6–10 weeks
- Format
- Done with you or done for you
We design and write the whole path to purchase, or rebuild the one you already have: the offer, the entry point, the sales assets and the traffic that feeds them.
Who it is for
Businesses launching a new programme, or with a funnel that no longer converts the way it used to.
What you get
- Offer design: promise, structure and positioning
- Masterclass, webinar or video sales letter script
- Sales page and application or checkout flow
- Email sequences for launch, nurture and follow-up
- Ad angles and creative briefs for Meta, Google and YouTube
- Tracking and a conversion dashboard
03 · Build
Sales Team Build
A sales team that turns booked calls into clients.
- Duration
- 8–12 weeks
- Format
- Remote · weekly sessions with your team
When a programme is sold on a call, revenue depends on the people taking those calls. We help you hire them, train them and manage them with numbers.
Who it is for
Businesses selling high-ticket programmes through sales calls, with a team to build from scratch or one that is underperforming.
What you get
- Team structure and roles: setters, closers, sales manager
- Hiring process, job descriptions and interviews
- Sales scripts and objection handling
- Pipeline and CRM set-up
- Onboarding and training programme
- KPI dashboard and weekly performance reviews
04 · Build
Authority & Social Proof
Be the name your market already trusts before the first call.
- Duration
- 3–6 months
- Format
- Remote · monthly plan and reviews
People buy from experts they already know. We build the system that makes that trust visible: content, community, reviews and media.
Who it is for
Founders and experts whose reputation is part of the product, and who want it to work harder for the business.
What you get
- Positioning and personal brand strategy for the founder
- A content system for social media, video and podcast
- A review programme on independent platforms
- Community design and engagement
- Media positioning and press opportunities
- A monthly reach and reputation report
05 · Workshop
AI Marketing Workshop
Your team learns to use AI where it saves time, without losing quality.
- Duration
- 2–4 sessions
- Format
- Live · remote, in person on request
A hands-on programme for marketing and sales teams. We show the workflows we use every day for research, copy, content and reporting, and adapt them to your business.
Who it is for
Marketing and sales teams that use AI now and then, and want to make it part of how they work.
What you get
- A review of your current tools and workflows
- Live sessions on research, copywriting, content and reporting with AI
- A prompt and workflow library built around your business
- Clear rules on what AI should and should not do
- A follow-up session after 30 days
06 · Scale
Growth Partner
A senior partner at your table, every week.
- Duration
- Ongoing
- Format
- Remote · fixed monthly fee
An ongoing engagement for businesses that want strategic direction without hiring a full-time marketing director. Our founder works with your leadership team every week.
Who it is for
Established businesses with a team in place, that need direction, review and accountability more than extra hands.
What you get
- A weekly strategy session with our founder
- A marketing plan and priorities, reviewed every quarter
- Review of campaigns, copy and launches before they go live
- A monthly KPI report against agreed targets
- Direct access between sessions for key decisions
Every Growth Partner engagement is led personally by our founder, so we take on only a few at a time.
Apply to work with usCapabilities
What we bring to every programme.
Funnels & paid acquisition
Campaigns on Meta, Google and YouTube, connected to funnels designed to convert.
Sales organisation
Hiring, scripts, pipeline and weekly reviews for teams that sell by phone or video call.
Authority & social proof
Review programmes, content, community and media positioning.
AI in marketing
AI tools for research, copy testing, content and reporting, used with judgement.
Research & analytics
Market and competitor analysis, audience research and KPI dashboards.
Focus sectors
Where our experience comes from.
Information business
Experts and companies that monetise specialised knowledge through digital products.
Digital education
Online courses, masterclasses, memberships and communities that want to grow their student base.
High-ticket programmes
Coaching, mentoring and premium programmes sold through sales calls, where revenue depends on the sales team.
Not for everyone
When we are not the right partner.
Early-stage start-ups
If you are still looking for your first customers, a diagnosis would have little to measure. Come back when the offer is proven.
E-commerce and retail
Our experience is in knowledge businesses: education, expertise, high-ticket programmes. We don't pretend otherwise.
If you want guaranteed results
Nobody honest can guarantee a marketing result. We commit to a clear plan, agreed indicators and a senior person accountable for them.
Engagement model
How we start working together.
01
Application
A short form about your business and your goals. We read every application personally and reply within two business days.
02
Introductory call
A 30–45 minute video call to understand where you are and whether we are the right partner. If we are not, we tell you.
03
Written agreement
Scope, deliverables, duration and a fixed fee, agreed in writing before any work starts.
04
Delivery & invoicing
Work is delivered remotely through scheduled sessions led by our founder. Services are invoiced by the company and paid by bank transfer to its corporate account in the UAE.
Tell us about your business in a short application. If we are not the right fit, we will say so.
Apply to work with us